We are
Truehawk Media

Truehawk Media are the innovative and trustworthy solution for media intelligence. With our years of experience, operational expertise and a peerless wealth of knowledge of what matters to the Irish market, our service empowers clients to make the right decisions.

Our dedicated team has a proven track record of delivering accurate, reliable, timely and consistent media monitoring content and media analysis. We have an integrated client platform that combines print, online, broadcast and social media in an effective manner and serves our clients with unrivalled information and insights.

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The true hawks are medium-sized birds of prey that usually belong to the genus Accipiter. They are mainly woodland birds that hunt by sudden dashes from a concealed perch. They usually have long tails for tight steering.


Derek Finnegan

CEO and Co-founder

Derek has over 17 years’ experience in the media intelligence industry and was a partner in the setup of MediaMarket in 2002, the first digital media monitoring offering in Ireland and revolutionised the market. The company was acquired by WPP and rebranded several times. Derek worked as operations director in Ireland and at European level until 2016 before founding Truehawk Media in 2017.

Peter Fyffe-McFadden

Executive Director and Co-founder

Peter has 13 years’ experience in media intelligence services. He was the regional manager of MediaMarket’s Belfast office which opened in 2006 and went on to become market leader. In 2016, he took ownership of NIMMS which is now a leading media intelligence company in Northern Ireland. Peter co-founded Truehawk Media in 2017.

Shannon Rushe

Sales & Marketing Director

Shannon has five years’ experience specifically within media intelligence from five years at MediaMarket from 2003. She most recently worked as account director at creative agency McCann Dublin and previously in sponsorship consultancy Onside. Shannon is a seasoned marketing professional with considerable strategic communications experience covering roles across media evaluation, sponsorship strategy and creative marketing.